From Google themselves - Why Seo is dead as you may know it

Google have been on the offensive over the past year. The Panda algorithm changes have triggered chaos in search rankings for a lot of internet websites who have used proven Seo techniques. Google’s Matt Cutts yesterday even so made factors as clear as day on Google’s blog:

“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”

Cutts describes them in marked contrast for the bad individuals who he feels adjust search engine rank by means of keyword stuffing and link schemes. “Black hat webspam” has been really assaulted really hard in Google’s newest up-date which will probably be going live shortly. What is vital to consider from this on the other hand may be the last paragraph exactly where Cutts declares:

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”

The “even no seo at all” element stands apart like a sore thumb. Search engine optimization has generally been a essential element of any online marketers’ technique. Even Google have attempted to help site owners with their own Seo guidebook but what is turning out to be abundantly obvious is the fact that it is unimportant with regards to exactly where Google’s search criteria is going.

There concentrate is really evidently on the “social” side with the web with all the organization of Google+ and they know that to create major dollars in the long term, they'll must ensure they proceed to be related for people. Wonderful content is therefore fundamental for internet organizations for the long term.

So why do you ask? Content, more accurately very good content, is what people are searching for. Content which is shared to them by their close friends via Facebook, Twitter or G+ is specifically significant as people put trust in the viewpoints of their buddies. Google’s online search engine protocol is as a result gearing itself towards content which does well on social networks and as people are much better at determining what's wonderful content material, as opposed to algorithms, you better possess a excellent content material promoting technique in position to ensure you can endure on the internet in the near future.